Tim Worstall

With this difficult economy the whole world is trying to contend with, it’s no wonder penny-pinching has become a way of life. Online resources suggesting ways on how to save money on this and that have become valuable tools for a lot of entities – individuals and businesses alike. And then came the emergence of [...]

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Okay, you’ve now come up with a brilliant idea for a website. All you have to do is think of a domain name and/or slogan that would best describe your website, something a potential client or reader wouldn’t have trouble remembering, and you’re ready to set up shop. Problem is, the ones you come up [...]

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Or, if you prefer, of the Hof’s ability to make a TV show out of sharks, rip currents and crushing waves . Or, if you really want to know what’s going on here, this is what the reality of being a lifeguard on the SoCal Coast is all about….rather than, you know, that TV show [...]

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No, I don’t know either. On the subject of tyres, cross country cars, Atlas Mountain rallies, I am fully in touch with my feminine side. Don’t know a sausage about this sorta stuff.

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I know that we have those around here who will know the difference between the Reserves and the TA. Myself, no, I don’t. So, tell me.

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Apparently there’s a new movie called Puss in Boots coming out. Isn’t that a variation on Dick Whittington? So it’s about Boris again?

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Something about recycling in London I believe. Boris on other peoples’ wives maybe?

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Is brought to you from Lloyds OTR Drumbeat. What that is I have no idea at all.

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Or if you prefer, removing the fourth wall. As part of their ongoing campaign to get us all drinking their beer, especially their Light version, Heineken have once more hired this blog to point you at a video. Point: In it we get taken behind the scenes of a video shoot . You know the [...]

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An ad sparking off the current world cup……

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So there’s this beer, right? Running an advertising campaign, see? And the advertising campaign is about how billboards become occasionally perfect, see? Just like the beer, always pretty good, but occasionally, just perfect? And my, my, aren’t parts of Chicago just occasionally perfect stand ins for the arse end of South London sometimes?

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Apparently Madness have sold out. Or is putting past hits into beer adverts not selling out but carefully extracting full value from a back catalogue?

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This is an interesting marketing angle to take. Heineken Light is (as well as being this blog post’s sponsor) a form of that well known American phenomenon, the light beer. All the great taste of the original beer but without all those calories to go with it isn’t it? Which means that advertising the stuff [...]

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Apparently this is the cunning new way of getting you to watch video ads on this blog. I’m told something happens if you wave the mouse over it.

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Those nice people at Unruly Media have asked me to alert you to this new campaign for Heineken Light. It’s all modern and stuff because not only have we got beer being advertised on TV and radio and blogs’n’ things, we’ve even got a brand new hashtag as well. #occasionallyperfect. N’ here’s the video. There [...]

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        I’m sure there is a connection between two highly paid young men, fast cars and mobile phones. Not entirely sure what it is but there we go.

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This may or may not work. Don’t really understand this tech stuff.

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Must do if there can be an advert about a day in the life of an Audi driver.

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It could be that I’m just late to the party Or it could be that they’re late getting the ad agencies to tell everyone the video’s available. Whichever, here’s the AV sports day video

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