So, apparently it’s entirely awful as a movie. But Hollywood runs on money, nothing else:
the low-budget $6 million (£3.8 million) project
None have, however, stepped forward for the usual blitz of media interviews and red carpet appearances to promote a new film. Nor was Movie 43 even given an advance press screening before it opened in cinemas in Britain and the US last weekend.
And they’ve not done the usual doubling of the budget in marketing expenses.
Cinema-goers were just as underwhelmed. The film took barely $5 million (£3.2 million) on its opening weekend in America and less than £800,000 in the UK.
And, approximately, you halve that to get the amount going to the actual movie rather than the cinemas.
So in the first weekend it’s taken over half its budget. That’s not bad actually. The film is in serious danger of actually making a profit there.
Which, by the money standards that Hollywood works on, makes it a success.