According to Experian, Apple was the retailer with the most searched for ‘returns policy’ online on Christmas Day.
James Murray, digital insight manager for Experian Marketing Services, said that the technology giant’s plethora of gadgets starting with ‘i’ – iPads, iPods and iPhones – are likely to have confused people who were buying them as presents for others.
The high level of searches for Apple’s returns policy came despite five of the top twenty Christmas gifts this year being Apple products, Experian said.
I would wager that having 5 of the top 20 products would make Apple by far the top source of those Crimble presents.
That they thus top the search lists for “returns policy” would appear to be a “because” not a “despite”.