Not the route to a fortune anyway:
“The intention of those involved in this joint venture, which led to the online publication of the footage on 17 March this year, was to earn a very substantial sum of money by charging $5.99 to individuals wishing to download the footage.
“They anticipated over a million downloads and consequently income of over $6m. They were however disappointed to discover that on the first day that the video was available for download they had earned only $35. The enterprise appears to have been a complete commercial failure.
“Despite that, the footage was republished throughout the internet and within days it had been seen by countless people for free.”