Tim Worstall

This is an interesting marketing angle to take. Heineken Light is (as well as being this blog post’s sponsor) a form of that well known American phenomenon, the light beer. All the great taste of the original beer but without all those calories to go with it isn’t it?

Which means that advertising the stuff using a man with a great big handlebar moustache is, umm interesting.

Are we to assume that the Laydeez, those who would like the taste but not the calories on their hips would like a large moustache…err, to grow one that is. Or are we to assume that they’d like the sort of menfolk who drink the light beer which produces the large moustache so that the laydeez can play with it?

Ahem.

If we go behind the moustache perhaps we can find out.

Or is it all that manly men who grow big moustaches, who can grow big moustaches, are also concerned about calories these days? There being a shortage of bears to slaughter, cows to poke and trees to lumberjack in American urban centres these days?

We report, you decide, fair and unbalanced, that’s our motto.