But in a forthcoming paper for the Institute for Public Policy Research, innovation expert Charles Leadbeater argues that alternative models of capitalism are increasingly paying dividends. He points to the “mission driven” approach where businesses such as Facebook and Google pursue a specific goal (enabling people to share; organising information) and make money as a by-product. The Financial Times columnist, John Kay, has made this concept a key part of his latest book, Obliquity, in which he argues that “many goals are more likely to be achieved when pursued indirectly”.
The move away from the narrow shareholder value form of capitalism requires the support of public policy.
No it doesn’t you miserably stupid little twat.
If being mission driven rather than profit driven leads to greater profits being made then those companies which are mission driven will out compete those which are profit driven. If concern for stakeholders increases profits then similarly. If higher wages for the workers, care for the environment, better pensions, cuddly care or iced buns for tea on Thursdays increase profits then profit maximising businesses will do such things.
This is why we have markets for fuck’s sake. So that companies can experiment with methods of profit maximising!