Amusing little theory here:
Over a seven-year period, the US market share of box-office takings in British cinemas was between 63% and 80%. The UK share, which was mainly for American co-productions, was between 15% and 30%; films from Europe and the rest of the world took only 2% to 3%. So for most people it’s almost impossible to have a choice of films; you get what you’re given.
That people actively choose not to watch arthouse films is evidence that people aren’t given the opportunity to watch arthouse films.
That people actively choose to eat pizza is evidence that tripe is not available, eh?
How can we change this? We could start by treating cinemas like we treat theatres. They could be owned, as they are in many cases, by the municipalities, and programmed by people who care about films – the London Film Festival, for example, is full of people who care about films.
In short, the places that show films should be run by the people who are more likely to show Ken Loach films and the viewing public be buggered.
It’s an amusing theory alright, but there’s really nothing new about some luvvie screaming “Look at MEEEEE!” is there?