The scale of online activism was unprecedented. Bloggers like Simon Perry and Zeno took the BCA membership head on: they waded through every single members website, checked if they were claiming to treat infant colic, and if so, referred them to the the General Chiropractic Council, a statutory body who are obliged to investigate all complaints. One in four chiropractors in the UK are now being investigated by the GCC for allegedly making misleading claims, including officers of the BCA. The GCC has had to recruit six new members of staff to deal with all the complaints.
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