I may or may not be taking part in a new little project soon. However, before I do so I just want to try and get a sense of the size of the market.
I’ve seen that Google’s total search volume (US only) appears to be 10 billion a month.
Yahoo’s volume is 10% of that, or 1 billion a month (again, US only).
Now, Yahoo buzz gives us numbers for the portions of their searches which are for a particular subject.
More precisely, each point is equal to 0.001% of users searching on Yahoo! on a given day. For example, a buzz score of 500 for “Pokemon” translates to 0.5% of all users searching on Yahoo!
OK, so what does a score of (say) 500 actually mean in total numbers of searches on Yahoo? In a day?
1,000,000,000/30×0.001×500 isn’t it?
Ah, no, (1,000,000,000/30)x.01x.001×500, yes?
The extra x.01 for percent.
Or 166,000 searches for that term on Yahoo that day?
Or if it scales up to Google (which it doesn’t I know, people search for different things on different engines but to get an idea of scale) some 1.5 million searches for that term on Google in a day?
Is that about right? To an order of magnitude, at least?
5 responses so far ↓
1 Matthew // Jun 21, 2009 at 1:25 pm
I’m not sure Tim. Isn’t it what % of users searched, not necessarily the % of searches, e.g. I do about 50 searches a day I guess, and if say the average is 10, that might mean your calculations are 10 times too high??
2 Pamela // Jun 21, 2009 at 2:22 pm
just a sec while I take my socks off………..
3 Tim Almond // Jun 21, 2009 at 4:05 pm
I really doubt that only 500 people are searching for “Pokemon” every day considering the amount of Pokemon crap that’s sold.
4 Matthew // Jun 21, 2009 at 4:25 pm
IT’s 500 buzz points, so 166,000 users
5 Charlieman // Jun 21, 2009 at 5:40 pm
Do Google provide anything useful:
http://www.google.com/trends
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