The Miss Bimbo game has seen girls aged as young as nine given an online alter ego, which they look after.
They compete against other players in beauty contests to earn money so they can dress their characters in lingerie and take them to nightclubs.
The aim of the game is to become "the coolest, richest and most famous bimbo in the whole world". Players keep the girls at their target weight using diet pills.
They are given missions, including securing plastic surgery to give their "bimbo" bigger breasts and finding a billionaire boyfriend to bankroll her, while keeping a constant check on her hunger, thirst, happiness and other statistics.
Three, Two, One, cue outrage:
But parents’ groups fear it will fuel teenagers’ desire for plastic surgery and lead to eating disorders.
OK, so, what to do about it, if anything? Well, you could ban it, but we don’t do such things in a free society. Parents could block the site on their children’s computers. And that’s about it.