Academics in Denmark have accused Ikea, the furniture chain, of "Swedish imperialism" for naming its cheaper products after Danish towns.
The researchers claim to have discovered a pattern where more expensive items, such as beds and chairs, have been named after Swedish, Finnish and Norwegian towns whereas doormats, draught excluders and runners are named after Danish places.
"The stuff that goes on the floor is about as low as it gets," said Klaus Kjöller, of the University of Copenhagen, who described the phenomenon as "Swedish imperialism".
Swedish Imperialism
March 7th, 2008 · 3 Comments
Tags: Trivia
3 responses so far ↓
1 Roger Thornhill // Mar 7, 2008 at 12:19 pm
I did not know there was a Danish town called Billy Bookcase. Still, you’re never too old to learn.
2 David Gillies // Mar 7, 2008 at 6:11 pm
They’ve got a nerve. What about Danish imperialism? Swanning up and down the North East of England a thousand years back like they owned the place.
3 dearieme // Mar 7, 2008 at 7:38 pm
Dale, thorpe, bie: the buggers got everywhere.
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