As I said a few days ago the traditional method of gaining a ranking in Google, using anchor text and linkage, a la Google Bombing, seems not to work any more.
The original entry was at number 41 in the listings, adding (or attempting to add) more mojo to it made it fall, significantly (somewhere in the hundreds).
Removing those attempts to add juice to it have had a really rather odd effect though. It’s now higher than it was originally, at 13.
Hmmm. Clearly still rather more to learn here.